ABS-CBN re-enters home TV shopping market

ABS-CBN chairman Eugenio Lopez III and CJ O Shopping chief executive officer Harri Lee during the ceremonial toast (Photo by NR Ramos)

TV Shopping has been available on dedicated cable channels for a few years now. But what about TV shopping with a hefty dose of quality entertainment?

This is what ABS-CBN promises via its brand new O Shopping Channel, a joint venture between the network and CJ O Shopping Corporation Ltd., one of the world’s largest home shopping companies.

The tie-up marks ABS-CBN’s re-entry into TV home shopping business after Skymall in the 1990s.

“We closed it down a few years after and walked away with a valuable lesson: We need a strong and competent partner. ABS-CBN is in the business of reaching audiences so we needed a partner in the business of selling great products,” ABS-CBN chairman Eugenio Lopez III shared to media at a recent gathering.

“Choosing the CJ Group was not a difficult one since we share a similar history and adhere to the same work culture. Our companies were both founded by families with roots in the sugar industry,” he said.

CJ O Shopping chief executive officer Harri Lee is confident that Filipinos will embrace the venture.

“Home shopping business is a complex combination of the retail, broadcasting, logistics, and IT systems. Nevertheless, I express with full confidence that AC J will succeed through the synergy of CJ O Shopping’s global business expertise and ABS-CBN’s trusted image and strong influence,” he said.

Recognizing that Filipinos put great value on resources like time and money, the project introduces a new shopping lifestyle where consumers given information about highly reliable products that they can purchase through an efficient process.

The home shopping experience starts after teleshoppers are able to acquire comprehensive information about the product through an innovative and entertaining format.

They are then to call a hotline, where sales consultants can assist them with their orders and home delivery arrangements.

The O Shopping channel started broadcasting 24/7 shopping programs via SkyCable and Global Destiny on Channel 11, as well as programs through ABS-CBN’s Channel 2 and Studio 23 last Oct. 15.

CJ O Shopping is the cable home shopping channel of South Korean conglomerate CJ Group.

Apart from the Philippines, CJ O Shopping has entered several Asian markets, including China, India, Japan, Vietnam and Thailand.

ABS-CBN re-enters home TV shopping market

Source: Mb.com.ph (October 31, 2013 at 02:14PM)

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