Experts in meetings, incentive travel, conventions and events/exhibitions (MICE) are coming over from the United States, Australia, Singapore, New Zealand and Canada to share their trade secrets with members of the local industry and give an update on global market trends and all related developments.
They will be brought in by the Tourism Promotions Board (TPB) for the MICE Conference (MICECON) 2014, which is designed to help turn the Philippines into a global MICE destination and regional hub.
Coming over as guest speakers in MICECON 2014, according to TPB Chief Operating Officer Domingo Ramon C. Enerio III, are Peter Gray of Motivating People, Australia; Megan Singleton of Travel Blogger At Large, New Zealand; and Theresa Breining of Breining Group Llc, Shawna Suckow of Senior Planners Industry Network, Brad Weaber of New Orleans Convention & Visitors Bureau and Tracy Stuckrath of Thrive! Meetings & Events, Susan Sarfati of High Performance Strategies Llc, and Liz Jackson of Jackson Consulting Inc., all of the United States, among others.
“They will present and discuss the evolution and revolution in the meetings industry, what’s in and what’s hot in incentive travel and motivational events, winning business in trade shows, reinventing a city for MICE, neuro linguistics programming, digital marketing, media strategies in crisis situation, search for a leader in difficult times, meeting planners and suppliers pet peeves, the business prospects and implications of the ASEAN Economic Community 2015 and what’s in store for Philippine tourism, and creating a positive mindset in the workplace, among others,” Enerio explained.
Foreign MICE gurus to spill ‘secrets’ to PHL
Source: Mb.com.ph (March 30, 2014 at 10:00PM)
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