Bamboo and Itchyworms.
Life has not been kind to Filipinos recently, especially with the earthquake that rocked Bohol, Cebu, and neighboring provinces Tuesday last week.
This is why the local branch of ophthalmic lens company Essilor invites people to relax, watch a movie, and listen to live music at Crizal Transitions Cinemajam on November 30 at Event Circuit Makati.
Bamboo, Itchyworms, Callalily, Moonstar88, and Gracenote will headline the outdoor movie and music festival, proceeds of which will benefit “international Christian development, relief, and advocacy organization” World Vision.
Partygoers will be able to send help in the form of food and hygiene kits to some 10,000 quake-stricken families. World Vision will also be setting up “child-friendly spaces” where kids will be able to play and learn through classes.
Social workers and psychologists will also be sent to give them psychosocial intervention, as they are the most vulnerable and most affected in disasters, said World Vision media officer Mikhaela De Leon at the event launch Tuesday at Aracama Manila, Bonifacio Global City.
“Our kababayans in Bohol and Cebu really need our help,” she said. “This is the time to unite as a people. If you want to donate to World Vision – it’s a credible, non-bogus NGO – you can donate to our donor hotline: 372-7777 or log on to www.worldvision.org.ph,” said De Leon.
Aside from this, the proceeds will go to “different projects that benefit a whole community.” World Vision, said De Leon, is in 44 communities in the Philippines to help them become sustainable. This takes as long as 20 to 30 years.
The organization focuses on livelihood projects which can be developed, trains locals, and provides capital when needed. They conduct medical missions as well, and of course, help send kids to school.
They also tap celebrity endorsers to spread the word. Ogie Alcasid, for example, held a concert recently for World Vision’s benefit. He also visited an Aeta community, who were composed of families displaced by the Mt. Pinatubo eruption.
“We bought them land in Zambales for them to relocate,” said De Leon.
The P600-per-month child sponsorship is World Vision’s pilot project, and over 105,000 are beneficiaries of this.
Notable graduates of these scholarships are 2009 CNN Hero of the Year Efren Peñaflorida and Philippine Coast Guard spokesman Armand Balilo. The latter is now sponsoring four children, one for each member of his family.
De Leon added that sponsors know where their money goes, as they get a “picture folder” with the profile of the child they help out.
“We encourage correspondence with them,” she said. There are annual progress reports too, with the kid’s height, weight, health condition, and grades.
Crizal Transitions Cinemajam will show the films “Love, Actually” and “Limitless” in keeping with the theme “seeing life in a bright light”. This is similar, said Navo, to how the lens brand gives better vision to its wearer.
The afternoon to evening event will be held to mirror the way the “photochromic” lens adapts to lighting conditions, changing colors in indoor and outdoor settings.
There will also be a skate park, karting, bungee jumping, and kite flying activities during the Cinemajam. Guests can get their stomachs filled from food concessionaires, and their eyes checked from an “Optical Village”. The event begins at 4 p.m..
Tickets are available from TicketWorld at P1,350, and come free with every purchase of Crizal Transitions lens at all optical centers nationwide.
Bamboo, Itchyworms to headline outdoor film and music fest for benefit of quake victims
Source: InterAksyon.com (October 24, 2013 at 04:16PM)
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