History presents ‘The Making Of The Lion’

Churning over 2 billion bottles per year, Singha Beer is brewed using a massive industrialized process, with a unique Thai twist

MANILA, Philippines – History presents “The Making Of The Lion” on Sunday, Oct. 27, 11 p.m., an insider’s look into the massive, hi-tech process of making Thailand’s legendary beer, Singha Beer.

“The Making Of The Lion” touches on the history of technology and features some of the world’s most amazing architectural engineering structures, scientific discoveries, and social wonders. “As Singha Beer epitomizes the successful Asian brand, we recognize the evolution of the iconic beer brand in the region and believe the opportunity to go behind-the-scenes of such a modern marvel would ignite a natural curiosity among our viewers region-wide.”said Alan Hodges, Managing Director of A+E Networks Asia.

It was in 1933 when the first bottle of Singha Beer was introduced in Thailand. 80 years later, Thailand’s first beer became one of the most popular brews in the country, favored for its unique taste due to the best selection of raw materials for its product. Churningover 2 billion bottles per year, Singha Beer is brewed using a massive industrialized process, with a unique Thai twist. The one-hour show also rounds up the clever ways that Boon Rawd manages the wastefrom its factories and how creating empathy with its communities has proven to boost its popular image to all in Asia.

“Every element, from our industrialized brew kettles to our fermentation tanks, to the way we run the business, is part of a massive process that produces something truly unique to the world,“remarks Mr. Piti Bhirom Bhakdi, Executive Director, Corporate Strategy and Policy, Singha Corporation.

He concludes: “It is an honor to collaborate with HISTORY, a brand with a global reach,bringing the spotlight on a distinctively Asian experience—loved by many all over the world—in the process. It is also a significant time for a show like this to be produced at this time as it coincides with Boon Rawd’s 80th anniversary celebration, extending our heritage further with the regional audiences.”

“The Making Of The Lion” explores uniquely Asian traits through Boon Rawd Brewery, a family business that upholds loyalty. The company reflects Eastern practice, treating its distributors—some of which have been with them for more than three generations—as its own friends and families.Boon Rawd Brewery proactively pursues family and community values, a prominent social trait in Thailand.

History is available on CablelinkCh 43; CignalCh 118, Dream Satellite Ch 30; Destiny Cable Ch 57, SKYCableCh 67 and other cable operators in Philippines.

History presents ‘The Making Of The Lion’

Source: Mb.com.ph (October 26, 2013 at 12:42PM)

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